It started with a simple how-to video. I knew our software could be more intuitive, but I also knew our team contended with a daily barrage of phone calls—the majority of which posed the same question:
How do I submit my work?
The process was simple enough to walk through within a few minutes for most, but the sheer volume of calls made it impossible to do much else.
So I made a video.
Within a few short weeks, I realized the impact content could make on a business.
My simple how-to video earned more than 30 thousand views.
You can guess what this meant for our inbound call volume.
Working in customer service offers a wide window into the shortcomings of any company.
My stint in B2B and SaaS support emboldens me with:
Relevant, real-world experience
- 8 years in SaaS / 6 years in B2B tech / 3 years in B2B content marketing.
- A sense of what is obvious (and uninteresting) to tech leaders as well as what is interesting, educational, or noteworthy.
- First-hand experience and understanding of the challenges between sales and marketing, sales and support, and support and product.
A customer-centric approach to writing
- Supporting customers with varying levels of tech proficiency taught me how to tailor my message to write for maximum clarity—but there’s a fine line between being clear and respecting audience intelligence. I work hard to find the sweet spot.
- Expertise and authenticity can be approximated if you interview experts, engage with the right communities, and know your way around search. I do.
- I take great pride in my work. To date, the “worst” feedback I’ve received from a client is: “It’s pretty good.”
Now I’m on a mission to help B2B technology companies improve and scale their content to grow their audience and business.
Your business is probably a good fit if:
- You believe content marketing is a long-term investment, not an overnight remedy
- You have a content strategy, content marketing plan, or content calendar in play
- You believe in a healthy balance of SEO, thought leadership, and brand building content
- You have a good sense of your company’s personality or brand and value prop, and you can articulate this in content briefs
- You value good writing and respect the time and costs associated with it
Sound like you?
Dania McDermott is a New York City-based content marketer and freelance writer who helps B2B SaaS companies earn the attention and credibility they deserve. Some might even say she’s “sharp,” “talented,” and “surprisingly silly.”