When I led content for the customer service vertical at Aircall, backlinks weren’t my primary KPI.
But I knew that creating decidedly human content could attract meaningful attention, not just from prospects, but from people.
What I didn’t know was that this simple approach would lead to Aircall’s first organic backlinks from respected SaaS brands like Outreach and Klaus—without PR help, paid placements, or cold outreach.
In this post, I’ll break down what happened and what content marketers (especially on small or scrappy teams) can take from it.