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Content creation with AI: First impressions from a B2B content marketer

Dania McDermott –– July 7, 2025 ––

ai content creation abstract digital image of two collaborators with black and white stripe background I’m not an AI expert. I’m a content marketer who’s been writing online since most people called it blogging.

I didn’t adopt AI as quickly as I took to blogging, but I needed some time to warm up to the biggest potential threat to the American labor force since outsourcing.

Now that I’m here, I’m excited. It’s only been a month, but I’ve been taking notes about the experience as it unfolds.

In this post, I’ll share my initial impressions of content creation with AI. I’ll also pose some follow-up questions for future consideration.

How I earned 6 organic backlinks without spending a dime on outreach

Dania McDermott –– June 28, 2025 ––

When I led content for the customer service vertical at Aircall, backlinks weren’t my primary KPI.

But I knew that creating decidedly human content could attract meaningful attention, not just from prospects, but from people.

What I didn’t know was that this simple approach would lead to Aircall’s first organic backlinks from respected SaaS brands like Outreach and Klaus—without PR help, paid placements, or cold outreach.

In this post, I’ll break down what happened and what content marketers (especially on small or scrappy teams) can take from it.

Overcoming Creative Block

Dania McDermott –– April 1, 2017 ––

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Why Communication is Key

Dania McDermott –– April 1, 2017 ––

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The Path of Least Resistance

Dania McDermott –– April 1, 2017 ––

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