I made these pieces for real companies, real audiences, and real business problems.
Some were designed to earn attention in crowded SERPs. Others were built to help a buyer make a decision. Many were meant to share a sharp perspective.
You’ll find blog content, thought leadership, case studies, and other content marketing work from brands including RollWorks, Salesloft, and Vimeo.
What does it mean to “sound professional”?
Professional communication encompasses everything, from the words we choose to how and when we deliver them. But what does it mean to “sound professional?”
Is your organization ready for BPO?
Many organizations still see outsourcing as inherently inferior to getting things done in-house. In reality, BPO can facilitate major growth for organizations that know how and when to use it.
What Innovation Really Means in Customer Service
If AI proves the most successful when tied to big-picture business goals, is AI the sole innovation—or does innovation also depend on our approach?
How to create a sustainable small business culture
Forming a tight-knit team may come easy for an early-stage company, but what happens as the business grows?
How to get people talking about your small business
When consumers are constantly bombarded with marketing messages, it’s worth asking whether your message is worthy of their consideration.
What AI can—and can’t—do for your business
ChatGPT turned artificial intelligence from an abstract concept into an unavoidable reality, seemingly overnight.
The intersectionality of small business stress
Beyond shifts in the economy (and the reality that business ownership is hard), some individuals have even more challenges heaped onto their plates.
How to take your SMB to the next level
In an era where more than half the world is online and stark inequalities still plague most corners of society, different benchmarks for success are in order.
How to be an advocate for your team
Enter “The Great Reshuffle”—a period where things like work-life balance, role fit, and company culture weigh more heavily for workers than ever before.
5 questions customers expect an answer to
How can your company best meet the expectations of the people it serves? By anticipating their needs, not just responding to problems.
How Marketers Can Prepare For A ‘Cookieless’ Future
There’s a lot of apocalyptic messaging about the end of third-party cookie support.
Getting Intentional with Intent Data: How to Overcome the Most Common Challenges
For all its promise, some brands still struggle to drive results with intent. They don’t know which data sources to trust, they’re not sure how best to apply it, and often, their marketing and sales teams don’t act on the same playbook.
Amazon’s Second Prime Day: What Retailers Need to Know
For the first time since its inception in 2015, Amazon held two Prime Days instead of one.
The Rise of Buy Now, Pay Later: What You Need To Know
Customer payment plans aren’t what they used to be.
Get Your Selling Motion Moving: Introducing Cadence Engine
Wouldn't it be nice if, instead of building tools and processes, you could find ways to close deals faster?
Better Together: How Wunderkind + Customer Data Platforms Drive More Revenue
Solve addressability and identification issues in ways that will persist (i.e. remember users) even after cookies expire.
How Neon One Expanded Into Outbound With RollWorks & Salesforce
Making sure the marketing team spent their ad dollars wisely meant looking more strategically at sales activities.
How LHP Grew Average Lead Value 3x With RollWorks + HubSpot
To successfully target the EV space, LHP needed a cost-effective way to not only reach but also meaningfully track and engage more of the right people.
How Getting Intentional with ABM Elevated Bombora’s GTM Strategy
Bombora needed to get crystal clear about who they target (and why) and the measurable results of those efforts.
How Snowflake Builds 1:1 ABM Experiences That Scale
How do you continue to adapt, grow, and scale at the level needed to maintain an enterprise-level brand?
How Honeywell invests in innovation with ABM
As a blue-chip company in business for more than 100 years, Honeywell’s no stranger to changing times.
Rethinking sales to lead with customer experience
If there’s one thing people in revenue-based roles can agree on, it’s the ease of focusing on customer acquisition.
How To Build a Sustainable Sales Pipeline With Shorter Deal Cycles
Without wiggle room for waste, meeting goals (and beating the competition) hinges on targeted efforts that yield outsized results.
How Small Marketing Teams Win Big with ABM
With limited resources, a small marketing team celebrates each win without getting complacent. Every success is a step towards something greater—a way to propel future growth.
How to Overcome ABM Measurement Challenges
Can you prove your team’s impact on revenue—or do you just infer it?
AI That Actually Works: High Deal Engagement Scores Show 8x Higher Win Rates
Without an effective way to prioritize which deals need attention, winnable deals often fall through the cracks.
Measure What Matters: Outcomes Dashboard + Cadence Outcomes
For revenue teams, winning a deal often comes down to knowing what works and what doesn’t.
How to Turn Awareness into Engagement Without Relying on Email
The only way to fight this channel fatigue is to stop treating email like your only means to engage.
Email Prospecting: 3 Data-Driven Best Practices That Drive Real Results
Sellers today may be reaching more buyers than ever before, but prospecting at scale carries one major risk: drowning in a sea of sameness.
How Resource-Strapped Teams Can Master Multi-Channel ABM Measurement
In the face of changing times, mastering measurement is no longer an option, it’s a necessary part of sustaining success.
How Small Teams Crack the ABM Code
We’re not saying inbound doesn’t work—because it can—but we know the results can be slow-moving at best and ineffective at worst.
How to Build a Boss-Approved ABM Plan in 5 Steps
A five-step guide to creating an ABM plan built with internal selling in mind.
Amplifying virtual event promotion with influencer marketing
Influencer marketing is a fancy term for getting influential people or brands to promote your stuff.
How to leverage digital advertising to promote your virtual event
Promoting your virtual event in a way that generates excitement will take more than a few digital tactics.
Why virtual events demand a new approach
With attendees tuning in from home, keeping them actively engaged is key to preventing drop-off.
The Challenger Sales Model: How Being Contrary Can Close Deals
Relationship building isn’t enough in the modern selling environment.
4 Lingering Myths About ABM Debunked
We surveyed over 200 marketers to better understand the new landscape of B2B marketing.
How 7 SaaS Companies Use Customer Support to Drive Growth
When someone buys something like a microwave, they don’t contact the manufacturer unless something goes seriously wrong. In the SaaS world...
How Black Friday Deals Cost SaaS Companies Millions
Black Friday might be terrible for your business.
What is Strategy?
It’s a phrase that gets tossed around a lot in business, but when pressed to define it, many smart people get it all wrong.
What’s Your Customer Effort Score (CES)?
According to Gartner, the greatest predictor of customer loyalty isn’t customer satisfaction or net promoter score—it’s ease of experience.
5 Things Support Reps Wish They Could Tell Their Managers
If your company can exhibit the same qualities expected of agents—empathy and active listening—a culture of openness should follow.
5 Career Building Roles for Customer Service Reps
Almost 80 percent of employees would stay at a company longer given a solid career path.
How to Unlock Creativity in Customer Service
Conversations around turnover usually center on one thing: how hard it is to talk to people all day, to inherit negativity and complaints, to turn the other cheek.
3 Ways To Improve eCommerce Phone Support
From disconnected systems to lack of agent autonomy, many factors can get in the way of providing customers with the frictionless experiences they crave.
How to Get Ahead of Holiday Support Spikes
Friends and family members reunite, people eat more than they should, and support teams grapple with hundreds of customer service tickets.
Should you use a .tv domain for your video business?
Buying domain names has become increasingly difficult as the internet matures—not because the process is challenging, but because so many good ones are already taken.
What is IPTV? The future of television is now.
In a world where convenience is king—and the internet is queen—it’s not enough to settle for whatever’s currently on the air.
OTT marketing: A guide to advertising your business in 2021
With the help of OTT, big and small brands alike can follow their audience from different devices and channels to better target and personalize their messages for maximum impact.
How to launch a successful eLearning business in 2021
We won’t lie, it’s not something we’d describe as “easy,” but if there’s a demand for your brand of expertise, it’s definitely something worth doing.
It’s Official: ABM is No Longer Limited to Big Marketing Teams
The most persistent idea about account-based marketing—the one that seems to exist across new and seasoned marketers alike—is that running a successful program is only for the big guys.
4 ABM Tactics to Close Q4 Strong
Business-to-business buying has never been simple, but if there’s ever been a time for new and strategic ways to drive pipeline, it’s now.
How the Best Leaders Model Emotional Intelligence in the Workplace
Emotional intelligence might be one of the most underrated skills in the workplace.
How Do Leaders Become Leaders?
There’s no playbook for becoming a leader. When the average person finds themselves in a position to lead others, they usually start by managing things instead.
How to Scale ABM on a Small but Mighty Marketing Team
A hundred years ago, if you wanted to operate a sailing ship, you’d need a hundred people to make it happen.
How to Forge Better Brainstorming Sessions
Most brainstorming meetings focus on generating solutions. This approach amplifies all the risks of a normal meeting.
How to Attract New Members With Targeted Digital Ad Campaigns
In the era of social distancing, many associations have turned to programmatic advertising to grow their memberships.
4 Signs Your ABM Mindset Needs a Tune-up
With a data-driven approach to building a target account list (not just putting a list of ‘impressive’ names in a spreadsheet), you can scale your program beyond the status quo.
How to Avoid WFH Burnout
Most proponents of remote work say people are more productive when working from home, but their productivity often comes at a price.
What’s Working in ABM: 4 B2B Marketing Trends in 2021
As a growing number of teams embrace ABM to get the most ROI from their marketing, a significant portion still need help figuring it all out.
How to Map Account-Based Campaigns to Demand Gen
Some new-to-ABM marketers fall back on old habits. First they identify their target accounts, then they spray them with one-size-fits-all messaging on every channel imaginable.
The 3 Ps of Digital Advertising
With audiences across the globe stuck at home, expanding your marketing efforts to include targeted ads is one of the most efficient ways to reach more of the right people.
How to Communicate Effectively at Work
Workplace communication skills can either help your career or stop it dead in its tracks.
4 Ways Marketing Leaders Can Get More from Their Data
Whether you’re analyzing fit, tracking engagement and intent signals, or measuring where your accounts live in the funnel, the right data unlocks the most effective plays for your marketing team.
How to Unite Marketing and Sales for Good
Accepting influence from your partner and assuming positive intent are two of the most important habits needed to ensure long-term relationship success.
It’s Time to Give No-Shows the Throne: How to Revive Webinar Burnout
More brands are pushing webinars than ever before and many people have less inclination than ever to attend. That becomes a problem when attendance is our primary metric of success.
4 Reasons to Automate Your Employee Offboarding Process
For many companies, termination procedures are loosely stitched together across email, paper trails, and private conversations.
How Healthcare Will Evolve Beyond COVID-19
Are we ready to go digital? It’s a question most healthcare providers have avoided since calls for a digital revolution first began. Now it’s the question plaguing the industry in the wake of the coronavirus.
4 Things You Should Know Before Purchasing Workflow Software
Workflow software is one of the most saturated markets in SaaS. It’s also one of the most misunderstood.
5 Trends Driving Digital Transformation in 2020
As the world of work, commerce, and leisure grow increasingly digital, organizations that can’t connect the dots are at greater risk of losing business to competitors who can.
The dark age of data suspicion is giving way to a new age of data transparency
Data is everywhere and it seems like it can do everything. But does data have a dark side?
To fight fraud, identify a combination of signals that can’t be faked
Digital advertisers spend as much as 20 percent of their ad budget selling to penniless robots.
The Best Retailers Are Leveraging These Experiential Trends On Black Friday
Retail is evolving—and Black Friday might be the ultimate yardstick.
Is Your Marketing Data Missing Your Most Powerful Data Set?
More often than not, event data is either forgotten, spread out amongst several tools, or entered by hand.
How Top Remote Companies Manage Their Distributed Workforce
Managing a distributed workforce requires more than cloud-based tools.
How Dentons builds customized learning experiences with Skillshare
Dentons needed an online learning platform that would drive creativity, collaboration, and leadership on an ongoing basis.
3 Common UGC Challenges And How To Conquer Them
From YouTube to Yelp, user-generated content (UGC) powers some of the most popular websites in the world.
How to Unlock Your Team’s Creative Potential
Creativity is often seen as a skill exclusive to design or marketing teams. But as the workforce evolves, the best businesses know better.